Answer a few questions and we'll recommend causes and charities based on what matters to you, how you'd like to give, and the difference you'd like your gift to make.
Independent recommendations. No paid placements. No hidden commissions.
How people discover causes today
Search rankings reward the charities with the largest marketing budgets and the loudest voices.
Recommendations are drawn from the best-known handful, not necessarily the best fit for you.
185,000+ registered charities. Recommendations based on what actually matters to you.
How it works
We ask only what we need, to really understand what matters most to you. A few thoughtful questions help us recommend causes and charities that genuinely fit.
A short set of questions using visual cards, simple choices and your own words.
We search the UK charity register and identify organisations aligned to your motivations and preferences.
Every recommendation includes a clear explanation of why it fits and how your gift could make a difference.
"Here's what we heard..."
That way you can see we've listened, correct anything that doesn't feel right, and feel confident in the recommendations that follow.
What we'll look for
Your unique recommendations
An example of what your recommendations could look like, each one with a clear reason why it fits.
Recommended for families
Why we selected this
We selected this because supporting the people who care for someone with dementia is at the heart of what you told us.
Why this matches
How well it matches
Discover something new
Why we selected this
A specialist you almost certainly haven’t encountered — exactly the kind of organisation you said you wanted to find.
Why this matches
How well it matches
Practical & community-based
Why we selected this
Chosen because you want practical support that helps people with dementia live well today.
Why this matches
How well it matches
totally independent and transparent. always
We believe trust comes from transparency. That's why we explain every recommendation, never sell rankings and never allow commercial relationships to influence recommendation order.
We explain every recommendation
Recommendations cannot be bought
No paid rankings
No hidden commissions
No pre-selected support-us donations
Commercial relationships never influence recommendation order
Beyond the biggest names
Most people only hear about a small fraction of UK charities. We search every one of the 185,000+ on the register, including the small, specialist and local organisations that rarely get airtime.
UK registered charities
Every recommendation is drawn from the full register, not a shortlist of partners.
We're here for everyone
Whether you're giving a few pounds, donating regularly, fundraising with friends or leaving a gift in your will, your generosity deserves the same thoughtful guidance.
Small gifts add up.
Predictable support charities can plan around.
Bringing your community along with you.
Long-term impact, considered carefully.
How we sustain the platform
No hidden fees. No paid recommendations. No pre-selected support-us donations.
We sustain the platform through clearly labelled editorial opportunities, charity spotlights and value-creating partnerships that never influence your recommendations.
Answer a few questions and discover causes and charities that fit what matters to you, how you'd like to give and the difference you'd like your gift to make.
Let's get started→Independent recommendations. No paid placements. No hidden commissions.