About Whotogiveto
An independent guide to giving.
Our purpose is to help people direct their giving towards causes and charities that matter to them. Our vision is to become the UK's most trusted guided giving experience.
People generally know what matters to them. They don't always know where to start, which charities exist, or which organisations fit their motivations. We start with motivation, not charity selection.
Our brand pillars
Giving, personally
We start with what matters to you, not categories or charity size.
Relevance over visibility
The best fit isn't always the best-known. We surface the right charities, not the loudest.
Recommendations you can trust
We explain every recommendation. Rankings cannot be bought.
Understand your impact
We help you see where your gift could make a difference, in plain English.
Every gift matters
£5, monthly, fundraising, a gift in your will. Every donor deserves thoughtful guidance.
Our non-negotiables
- • No paid recommendations.
- • No dark patterns.
- • No hidden commissions.
- • No default donations.